Make Marketing Work

Some days you look around and it seems everyone else’s business is thriving. Their marketing looks slick and it’s clearly working because they’re sharing glowing testimonials from happy clients.

It can leave you feeling demoralised, inadequate left behind. You might even consider giving up on your business altogether. No matter how much effort you put in, those leads are not coming in.

But why is everyone else’s marketing working so well?

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Driving Test Ready

Am I ready for my driving test? We understand that many learners (maybe all?) just want to pass their driving test as quickly – and cheaply – as possible. Sometimes this can lead to a learner going for test before they are completely ready, leading to higher levels of anxiety and stress than can naturally be expected for anyone taking such an important step.

Being competent and confident should reduce the anxiety and stress levels. Experience too – but how much experience is needed? How many driving lessons are needed to get to the stage you feel confident about passing your driving test? Being confident should, in theory, mean no nerves. How many people though still feel anxious about their performance no matter how confident or experienced they are?

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What do Clients Desire from their Events?

Understanding from the outset what you want to achieve from your event, will set the tone for its delivery, the elements involved and who, how, where and when it takes place.

Start with your why, your vision and we'll know where we're heading together and can both be committed and focus on achieving it.

As an event manager, I don't want to plan the event I want, I want to plan the event you desire and fulfil that for you. Here are a few key elements of how we help our partners achieve the event they D.E.S.I.R.E......

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Virtual Assistant: Extra Pair of Hands

In the very beginning, you probably took care of everything in your business.

As your business starts to grow, you have an increasing workload.How often do find yourself with a to-do list that you don’t ever reach the bottom of?

Many of us start our own business because we like the idea of freedom and being our own boss.We see flexibility to spend our time with family, taking time out to enjoy a hobby, financial independence and calling the shots ourselves.

But there are only so many hours in a day, so much energy to give in a week.

Can an extra pair of hands behind the scenes alleviate some of the must-do tasks?

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6 Sales During #InstaBizWeek

“I made six sales during #InstaBizWeek (& I hadn’t really started my business yet!)”

As a single Dad who had been forced to moved due to a family breakdown, Mike wanted to learn to cook healthier meals for his young children. And what better way, than to start a YouTube show with his young son?

But when it came to monetising the show and creating a product off the back of it, he wasn’t sure whether Instagram was the place he needed to be or not. Just a few days on the #InstaBizWeek challenge convinced him it absolutely was.

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Expert Copywriter Cost: Getting Your Messages Across

What will an hour of dedicated input time with an experienced professional copywriter cost you? Less than you might think…

Better still, I can as good as guarantee that your investment will be far below the value you gain for your business.

Join Copy Café as a Consultancy member, and it will cost you as little as £75/month.

Of course, you can probably spend a couple of hours trawling through sites like Fiverr or Upwork, and find someone willing to charge you a tenner for an hour of their time. But I suspect you won’t risk your business reputation (or your time) on that. Am I right?

You’re far more likely to grab a cup of tea and take 5 minutes to check out some testimonials – like here (other Copy Café members) and on LinkedIn (for a bit more background).

And I wouldn’t expect anything less. After all, you need to know you’re putting your business in good hands; you want to work with someone you can …

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Make Time for Marketing

As a business owner, you have so many hats to wear. On top of doing what you love, you juggle the Finance, IT, Sales, Customer Service and Marketing. Throw family life into the mix or the random jobs like fixing the dishwasher and it’s no wonder you struggle to find time for your marketing.

This article addresses some of the common cries I hear about marketing from business owners, and gives you some practical tips to help make time for this vital element of your business.

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SEO is NOT Dead

There is no better way to make an SEO chuckle then to say, “SEO is dead”. The truth is whilst ever there are searchers there will be search engines, and while ever there is search engines there will need to be a way to filter the results.

But the benefits of SEO go far beyond ranking for keywords, here we highlight the 7 Reasons Why SEO Is Still Vital in 2021.

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My 5 Best Business Books

Fears and anxieties run through us all at some point in our lives. Some are able to take these thoughts and feelings in their stride and push forward no matter what. For others, these fears can stop one dead in their tracks. Feel the Fear and do it Anyway by Susan Jeffers is a wonderful read that helps to stop the latter.Read more

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