Role of Vitamin D and COVID19

This in-depth and detailed article is provided by Eshani King, a researcher in immunology and health.

It is now widely known that a disproportionate number of COVID-19 related mortalities in the UK have been in non-white, BAME populations [2]. The obese, diabetics, hypertensives and the elderly have also been disproportionately affected. BAME doctors account for 94% of total deaths of doctors but comprise 44% of doctors [1]. The suggestion that these deaths result from deprivation does not fit with the high numbers of deaths of doctors and others in higher socio-economic classes; there must be a different and perhaps more comprehensive explanation.

This review examines the compelling body of evidence strongly implicating varying levels of serum vitamin D levels in the significantly disparate outcomes between different groups of people and between different countries. It explores the extent of vitamin D deficiency, highlighting countries and categories of…

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WhatsApp Business as Marketing Tool

WhatsApp Business is an app that’s purpose built for small businesses. But as it’s not been promoted much, the chances are you’ve never heard of it. But I would suggest you take a look as it has some great features that can help grow your business. New features are being added all the time and it looks set for take off in 2021. For example, you can now add a Shop and showcase your products and services.

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What is the Guardian Hub?

Guardian Hub is a food safety manual available to you 24/7 online. The documents are in a Word format, so can be branded easily with your business’ branding and have document control, so you know that you are using the most up to date version.

One of the benefits that the Guardian Hub offers is that Alimenti is in a Primary Authority Partnership with Worcestershire Regulatory Services (WRS), that you can access free of charge as a client if you agree to share your details with WRS. This agreement is applicable across England. 

The main benefit of the Partnership is that every policy, every part of the systems Alimenti offer will be signed off by WRS so you can be sure that what Alimenti advise you to do has a seal of approval. If the Local Authority where you are based (in England only) has concerns WRS can assist in resolving it. 

Alimenti is able to access early advice on new legislation, case law and other food safety matters in th…

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Guide to Getting Leads From Instagram

Instagram is growing fast – with 200 million+ Instagrammers visiting at least one business profile daily. 

If you aren’t using it for your business then you are missing out on an opportunity to connect to your perfect customers.

Maybe you are using Instagram already but haven’t had any traction? Maybe you have never used it?

Either way this guide to the top 5 things you need to be doing to get leads from Instagram will help push you in the right direction….

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Preparing for Google’s Page Experience Update

As Mobile Devices have become a way of life, so has the way we search.

The convenience of having your mobile device at the ready means finding information, booking a shopping delivery, or monitoring your favourite teams football results can all be done at a moments notice, without booting up your desktop computer.

With this increase in mobile traffic, the time you have to capture that visitor is even shorter than it was with a desktop device. With this and the increase in online scams, dodgy sites and fake news this means having a fast and secure site has never been as important.

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Posting Video on Social Media

Below you’ll find 9 reasons why you should publish video on social media.

My blog posts are aimed at people who use social media for business. Their purpose is to increase your knowledge and improve your use of social media.

Video is big right now and it’s only going to get bigger so get out there and start pressing that red button on the camera!

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Avoiding Hacked Social Media Accounts

Social media offers a wide range of fantastic benefits to businesses. For example, using Facebook to raise awareness of products and services, obtaining leads from LinkedIn plus providing real-time customer services via Twitter. You can achieve these benefits on a small marketing budget too but there are also risks such as being hacked.

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Freedom to Roam

This is a wonderful and very poignant poem, written during the 1700s. It was a protest against English enclosures. Three centuries later and we still have wealthy people owning great swathes of open countryside and wilderness that is prohibited for the rest of us to enjoy!

THE GOOSE AND THE COMMON

The law locks up the man or womanWho steals the goose from off the commonBut leaves the greater villain looseWho steals the common from off the gooseThe law demands that we atoneWhen we take things we do not ownBut leaves the lords and ladies fineWho take things that are yours and mineThe poor and wretched don’t escapeIf they conspire the law to breakThis must be so but they endureThose who conspire to make the lawThe law locks up the man or womanWho steals the goose from off the commonAnd geese will still a common lackTill they go and steal it back

Authors unknown — Circa 1700s

This is why I am passionate t…

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Link Building to Supercharge Your Rankings

When considering whether a link is worth the effort, one piece of advice I always tell people is to look at the site and say to yourself, if  Google didn’t exist would I still want to build this link?  If the answer is Yes! Go ahead. If the answer is No! then Google probably will not value it either.

The days of gaming the system to build your authority are gone. Everything you do in SEO must be looked at under the lens of connecting links and topics that define what you do.

Below I highlight 4 types of links you can consider right now to supercharge your SEO efforts.

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