As a small business owner, social media is your friend. It’s a cost-effective, accessible tool for promoting your business.

Yet it can also be your enemy.

You spend hours agonising over what to say, trying to post regularly and looking for that perfect image that will grab your ideal client’s attention.

And often your efforts seem wasted. You eagerly check your stats but no one seems to be out there; maybe a handful of likes and a couple of comments if you’re having a good day. But apart from that, nothing.

Read more here.