4 Google Review Tips

I’m sure its no surprise to you that Google reviews on your business are an important way of validating your product and service to the outside world…after all I’m sure you check out the reviews before you buy something!So firstly make sure you have a process in place for asking for reviews every time you complete a piece of work or despatch a product. Make it easy for your customer by providing them with a direct link.Secondly, always respond to these reviews , EVEN if they are bad ones..in fact especially if they are negative!

Take a moment to compose yourself before replying and never reply defensively.

A simple “we are sorry you were disappointed - please feel free to reach out to us so we can rectify the issue” will show potential customers that you care and are happy to sort out issues.Thirdly - should you get a bad review then try not to obsess too much about it. If you are continually getting low scores then this is a clear indicator that somethi…

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Completing 100% Lead Follow-Up

There is a trick to complete 100% follow up of your leads…yes, every single one of them!

That is to set-up automated email sequences that are triggered when a certain action takes place. When a lead submits a form, books a call or appointment with you, or after being introduced to you at a networking event.

With automated email sequences, you can educate and nurture those leads to grow your relationship with them and build their trust, ready for the sale when the moment is right for them.

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Writing Your First WordPress Blog

Do you feel like you’ve established who your ideal customer is (if you need more help with this, check out my Attract & Boost course to learn how to identify and attract your ideal customers) and you know you need to write blog posts? You may even have a topic in mind.

The problem is that you’re just not sure how to use your WordPress site and you’re scared to death that you’ll mess it up if you try to publish anything.

Last week, a lovely business owner confessed that this very fear has been holding her back from writing blog posts. As she put it, she’s “absolutely terrified of the techy stuff”.

If this sounds at all familiar, the next few blogs I’m going to publish are for you! I’m going to help you push through your techy fears to get that all-important first WordPress blog live.

Let’s get started with the first in the series – How to log in to WordPress and write your first blog.

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D is for Difference

Dementia awareness what on earth does that have to do with an events business? Well let me explain it’s time we all talked more about Dementia and dispel the myths.

I have a voice, a platform and want to use it in anyway I can. Bringing value is not always about money.

For the past few years, in my career Dementia awareness and education is an area I’ve become more and more passionate about. Helping to remove stigmas, signpost people to support and help in particular the hospitality industry become more aware and accessible to people living with dementia and their carers.

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3 Essential Marketing Ingredients

When you work so hard on marketing your business, and you don’t get the results you deserve, it’s frustrating. There’s so much to learn and everyone tells you something different. Sometimes you might even feel like giving up altogether. 

But please don’t give up. Your clients need you.

You might just be making some common marketing mistakes, and when you fix them, everything will start to feel easier.

Recognising you mistakes is your first step to successful marketing. When you know where you’re going wrong, you can look for help to put things right. But even trying to get help can feel overwhelming – googling marketing tips for small businesses gives you millions of results. So where do you start?

To help you, I’ve written a short guide to getting help with your marketing. Just take one step at a time, and you'll work out what's best for you.

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3 Essential Tools to Setup for Automated Sales System

Whether you’re new to automation or have it working partially in your business, you can definitely get more out of it. With just a few small tweaks you could have tasks removed from your schedule, giving you time back to do more important tasks, like business development or having conversations with future clients or partners.

Here’s how to set up a fully automated sales system with these 3 essential tools.

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Combating Negative Self Talk

“I’ve always struggled with numbers.”“I am a terrible cook.”“I’ll never own a big car” “I’m not clever enough to do that job.”

Ever heard these statements come out of your mouth (or even in your head!)?

Then you’re taking part in a severely damaging habit known as ‘negative self-talk’!

By telling yourself these lies (and yes, they are lies) you’re reinforcing the beliefs that go along with them.

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Podcasting Mistakes That Really Disappoint

In this episode I’m passing on to you some of the lessons I’ve learned while judging the British Podcast Awards. 

The competition is still in the first round and the winners won’t be announced until the summer. 

It’s been fascinating to listen to the cream of British podcasts! 

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Know All Six Pedestrian Crossings

Do you know how many different types of pedestrian crossing there are?

I imagine, you can probably name a few – Zebra and Pelican I guess – and maybe Puffin and Toucan?

But do you know about Pegasus and Tiger crossings?

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