Completing 100% Lead Follow-Up

There is a trick to complete 100% follow up of your leads…yes, every single one of them!

That is to set-up automated email sequences that are triggered when a certain action takes place. When a lead submits a form, books a call or appointment with you, or after being introduced to you at a networking event.

With automated email sequences, you can educate and nurture those leads to grow your relationship with them and build their trust, ready for the sale when the moment is right for them.

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Know All Six Pedestrian Crossings

Do you know how many different types of pedestrian crossing there are?

I imagine, you can probably name a few – Zebra and Pelican I guess – and maybe Puffin and Toucan?

But do you know about Pegasus and Tiger crossings?

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Fix 5 Landing Page Mistakes to Boost Conversion

Essentially a landing page is there to move your customers through your sales pipeline. Either from a visitor to a lead, lead to a prospect or prospect to a customer. In this post we’ll run through landing page mistakes that can hurt your conversion rate and what can be done to fix them to give it a boost and see more results.

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Long Time No Blog

Today I took part in a networking course about blogging.

Somewhere beyond the mists of time, I recalled I had once set up a blog on WordPress with the intention of spouting forth regularly about my books and inspiration to write, namely Rolo the rescue Jack Russell, eponymous hero of his own Secret Adventures.

It was a wake up call.

I logged into WordPress, searched, tried a few passwords and eventually rediscovered this long lost friend.

It’s been a few years since I’ve written anything meaningful and so I shall attempt to rectify this.

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Painful Massage?

I've been a massage therapist for over 20 years and one of the questions I'm often asked is, “Is it normal for a massage to be painful?” And I'm going to tell you what I’ve told all of those people. 

No! No! No! Absolutely not! 

If it's painful, it means that the therapist is hurting you. If someone is hurting you, that is abuse.Bruising is bleeding underneath the skin. Bruising means that actual damage has been done to your cells. ABH - Actual Bodily Harm is Abuse.

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Fall Back In Love With Your Business

You’ve worked hard to launch your business, you’ve got a few clients, and you’re getting good feedback.

You’re ready to grow, and you know how important marketing is. You’ve seen the webinars, read the books, and listened to the podcasts. 

But everyone tells you something different, and it feels like wading through treacle.  You spend hours writing social media content, creating new offers or learning about the latest fancy tricks.

Nothing seems to work and you feel stressed at the mere mention of marketing. It’s demoralising. You might even feel like giving up altogether.  

But marketing doesn’t have to be hard.

Start With This Marketing Foundations Recipe

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Tips On How To Be A Killer Podcast Guest

Make the most of your podcast guest appearances to put yourself in the best possible limelight.

The main things to keep in mind are :

Treat the opportunity like you would any friendly conversation Always listen to one of two editions of the podcast in advanceInsist on a pre-interview call to find out what the podcaster wants from you and feel free to ask lots of questions Don't write down and read your answers (but you wouldn't would you?!)Use your podcasting mic if you've got one and prepare your voice by hydrating itBe clear in your mind what you want out of the podcast interview and be certain to follow throughMake sure you promote the finished product to your followers  

Listen Here

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Collecting High Quality Leads with a Lead Capture Forms

Doing business online and moving your sales and marketing to a digital platform means capturing the contact details of your ideal customers the moment they visit your website, page or social media profile in that moment, even when you’re not available to do that task manually.

How do you do that?

With a lead capture form.

We’ll be sharing with you what a lead capture form is, why you need one and the 3 types of lead capture forms to consider.

Let’s get started!

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Getting Client Testimonials

Happy clients are the best marketing tool you have, but how often do you ask your clients for feedback? And if you do get feedback from your client, do you use it in your marketing? Sharing client testimonials isn’t showing off or boasting. It’s business.

If someone has said nice things about you, then you should shout it from the rooftops!!

It can be a hard one to crack. We have grown up being told not to “show off”. But you can be proud of your achievements, and you must share them with your network.

Here’s why…

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