Freedom to Roam

This is a wonderful and very poignant poem, written during the 1700s. It was a protest against English enclosures. Three centuries later and we still have wealthy people owning great swathes of open countryside and wilderness that is prohibited for the rest of us to enjoy!

THE GOOSE AND THE COMMON

The law locks up the man or womanWho steals the goose from off the commonBut leaves the greater villain looseWho steals the common from off the gooseThe law demands that we atoneWhen we take things we do not ownBut leaves the lords and ladies fineWho take things that are yours and mineThe poor and wretched don’t escapeIf they conspire the law to breakThis must be so but they endureThose who conspire to make the lawThe law locks up the man or womanWho steals the goose from off the commonAnd geese will still a common lackTill they go and steal it back

Authors unknown — Circa 1700s

This is why I am passionate t…

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Link Building to Supercharge Your Rankings

When considering whether a link is worth the effort, one piece of advice I always tell people is to look at the site and say to yourself, if  Google didn’t exist would I still want to build this link?  If the answer is Yes! Go ahead. If the answer is No! then Google probably will not value it either.

The days of gaming the system to build your authority are gone. Everything you do in SEO must be looked at under the lens of connecting links and topics that define what you do.

Below I highlight 4 types of links you can consider right now to supercharge your SEO efforts.

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Credit Control Opportunity Cost

Opportunity cost is defined by Oxford Languages as “the loss of other alternatives when one alternative is chosen.”

In a recent coaching session, I was reminded that everything we do is a choice. Even if that choice is to do nothing.

Which means that everything we do has an opportunity cost.

Here’s an example close to my heart! If I chose to eat that huge slab of chocolate, then the opportunity cost is not losing enough weight to fit back into my favourite clothes.

When it comes to money, the opportunity cost of going on a fantastic holiday instead of spending the money on a new car is not getting a new car.

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Pro Tips to Zoom Like a Pro

Over the past month, Zoom has released a raft of new features for the desktop app that can improve how you look and sound in your meetings, as both a host and a delegate. Read on to learn how these improvements can help you Zoom like a pro.

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What exactly is ‘an eye’ for an image? Why does it matter, and how does it benefit you?

People say I have an eye with my photography, that I see things in a certain way. I believe it’s how I feel about what I’m seeing through my lens. 

“Your professionalism, expertise and attention to detail is unquestionable - and is evident in every single image.”

I am also told that I shoot from the heart, which is probably true as I have a connection with my subject whether this is a person, object or scene; I care about what’s in front of me. My images often evoke an emotional response and with my love of storytelling, they tell a story. Why does that matter to you? Because your business needs visual storytelling - strong images which quickly capture interest - for both your on and offline marketing.

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Who Needs Business Coaching?

I wonder where you are in your business and whether you would benefit from business coaching. Have you already become self-employed or is your business idea still something that’s floating around your brain, showing up every now and then as an “If only…” or a “Wouldn’t it be great if…?”

A good business coach will start with what you’ve got and go from there!

We help people who are at all stages in their businesses: from freelancers and trades-people to contractors and consultants. Some are sole traders and others have business partnerships or Limited Companies. Even the executive directors on the boards of multi-national companies can and do benefit from the support that business coaching provides.

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How your website’s design can help create a phenomenal user experience that’s good for SEO

When you create a new website, one of the big dilemmas is whether to prioritise the design, the content or the SEO.

Beautiful web design gets visitors to read your content. In turn, great content supports your SEO efforts but, without SEO, no-one is going to see the beautiful design or read what you have to say.

It’s the ultimate ‘chicken and egg’ situation.

Ultimately, a truly phenomenal user experience – which is what every website should offer – is a perfect trio of design, content and SEO, all developed in partnership.

In this blog, it’s your web design that I want to concentrate on. It’s a crucial part of your on-page SEO.

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How To Have an Eco-Friendly Halloween

At Sophie’s Barn we absolutely adore Halloween. It’s a great excuse to get dressed up in crazy outfits and get out and about in the community for trick and treating.

Our resident black cat, Spook is also looking forward to his favourite time of year!

The Dordogne valley is the ideal place to hold a freaky gathering. The old medieval quarters of towns and villages and ancient châteaus whisk you back in time to when an encounter with a ghost seemed like a very real possibility.

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The InstaMind Increased My Online Credibility and Helped Me Find My Voice.”

With a fledgling online health and wellness business and a politically sensitive family situation, Kelly Thornhill wasn’t sure whether she could afford to invest in the InstaMind, or whether it would be worth it. Following a call with Kimba she decided to go for it, and it’s transformed her life in more ways than one. 

Learn about the InstaMind from Kelly’s point of view and why she has been singing its praises far and wide.

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