The Lady and the Tears

A chance meeting and the world for three changed.

I'm often referred to as the 'Lady that makes people cry'. You might think, how sad and terrible but these tears are salty drops of relief, understanding and acceptance.

I have no problem with talking with people, I'm comfortable introducing myself and business and that's often how the conversation starts. As I share what I offer the conversation grows and so very often something amazing takes place. There's a look in an eye and tears are formed. As those salty drops begin to form, a trust is created and a deep-seated pain is given a voice.

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Don’t give up on your social media marketing

As a small business owner, social media is your friend. It’s a cost-effective, accessible tool for promoting your business.

Yet it can also be your enemy.

You spend hours agonising over what to say, trying to post regularly and looking for that perfect image that will grab your ideal client’s attention.

And often your efforts seem wasted. You eagerly check your stats but no one seems to be out there; maybe a handful of likes and a couple of comments if you’re having a good day. But apart from that, nothing.

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Website Terminology and Jargon

As I am getting ready for my first Website building workshop quite a few people have been asking about the different terminology used when it comes to websites. There are quite a few terms that website developers and designers throw around that might as well be another language to those who don’t spend their days buried in code, so here are some of the most commonly used terms you may here when considering a website for your business.

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How to Eat for Autumn

WHAT TO DO TO KEEP THE CHILL OUT AND THE GREY DAYS AWAY

The first thing I've done this week is grabbed carbs, which is not great but I haven't prepared the right food to be on hand to keep me feeling full and satisfied.

We know harvest is around the corner, and we always set up a display of root veg, squashes and pumpkins. These are the veg of the season and they're good for making thicker soups and stews. They're also better for us than potatoes, sweet potato is a great replacement, all having lower carb contents but still doing the job of making us feel like we'd have something substantial.

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Sustainable Business Design is Great for Business and the Planet

I recently attended a talk and workshop on business sustainability run by Sustainable Business Design and Green Spark Marketing at Stroud Brewery.

Sustainable Business Design is a client of mine, having designed a pop-up roller banner for Eoin, the director, to use at events and talks. As I run a green business and promote sustainability to my clients, I wanted to attend the event for a fuller understanding of sustainability for business and how I and my clients can be more sustainable.Read more here.

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Is Confusion Over LED Lamps Costing You Money?

For quite some time now I have been having discussions with clients about the benefits of LED lighting, the conversations usually, have themes like, LEDs are for toys you don’t get enough light from them or how can you justify telling me to pay £10 for a lamp (bulb) when I can buy a pack of 5 from my local DIY chain for a fiver.

I hope that the information in this short article will clear up some of the confusion / myths about LED lighting, don’t get me wrong in some cases LED may not be the right answer, but don’t let misinformation put you off if it is something that you were considering.

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Five Cash Flow Mistakes that Could Sink Your Business!

The harsh reality is that, in the UK, four in ten businesses don’t make it to five years!

The main reason for this…. cash flow. Two small words that can have a massive impact on your business. In fact, according to the Office of National Statistics, cash flow is responsible for up to 90% of business failures.

Accounting software provider Xero says; “of the 50,000 businesses that fail each year due to cash flow issues some 65 per cent of these blame access to funding. Quite often the working capital they need is tied up beyond their reach with late paying customers.”

So, what sort of mistakes can lead to late payments and eventually to cash flow problems?

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“YOU LOOK LIKE YOU HAVE IT ALL” (or – Does my Passion Piss you Off?!)

This was said to me in a recent social media post - it was said kindly and with understanding, in a thread where someone commented that my posts looked “too professional and businesslike”. Being a photographer, a visual, I love to use images with text, and I refuse to apologise for my posts looking professional. I respect my business and I respect my community and all who see my posts.

It took me quite some time to accept and own the fact that, as founder of Women of Spirit, the posts which had greater response and positive impact were those which featured my face!! 

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A guide to Google search algorithm updates (and what they mean for your website)

If you’ve ever wondered what a Google search algorithm update is, what it might mean for your website and if there’s anything you need to do when Google rolls one out, then this is the guide for you.

I’ve been listening to my clients and have put together some of the most commonly asked FAQs about Google updates with some common sense advice about what this means for your website.

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